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of the multitude of ways an entrepreneur can make money with payday loans. Often
we are so focused on our own passion, skill and knowledge base that we fail to
comprehend other methods of monetizing our expertise and understanding of this
dynamic industry. This brief discussion will cover a few of the ways we can
develop multiple revenue streams all utilizing the payday loan product. If you
and your team are uncomfortable or unwilling to fund payday loans be advised
there are a multitude of ways to make a "ton of money" in the payday advance
industry. (Note, this list is in no particular order.) * Funding Payday Loans.
Of course this is the obvious method most of us employ to maximize our returns.
We form a corporation, get a license where appropriate, we open our store,
utilize advertising and signage to draw customers and fund the payday loans
ourselves. This "brick-n-mortar" model still works very well. And fortunes are
still being made with this approach. * Utilizing the Internet. Consumers in the
USA, Canada, Australia, New Zealand, the Caribbean, England, Ireland, and more
demand access to our payday loan product. However, not all consumers have the
ability to simply walk into their neighborhood cash advance store and receive
one. We are all aware of states having unfavorable payday loan legislation.
Millions of payday advance consumers are forced to use call centers and web
sites of companies outside the protection their state may offer or the
"best-practices" promoted by http://www.CFSA.net and http://www.FISCA.org . And,
let us not forget the value in combining a "brick-n-mortar" payday loan
operation with web sites. The "big guys" in our industry have figured this out
and purchased existing payday loan Internet companies. We perceive the major
value in their taking this approach was the fact these payday loan Internet
companies had pursued and secured multiple state licenses. In any event, it only
makes sense to use a web site in conjunction with your "brick-n-mortar(s). Fund
the loan applications submitted via your web site by residents of your
state/province and simply sell those from locales you prefer not to do business
in. (See Affiliates) * Payday Loan Leads. There are millions of dollars being
made collecting and brokering payday loan leads and applications. (See
Affiliates) * Consulting. There is a tremendous demand by entrepreneurs to get
involved in the payday loan industry. Their thirst for knowledge regarding
software, licensing and legislation, store location, web site development, ACH
processing, stored-value and prepaid card deployment, compliance, and on and on
has no end. * Affiliates. There has never been more money being made in the
payday advance industry by entrepreneurial companies and individuals that never
fund a single cash advance! Ten's of thousands of dollars are made monthly by
simple creating a web site to gather payday loan leads and applications and
selling them to payday loan companies willing to actually fund the loans. Today,
these leads and applications sell from $3.00 ea to as much as $55 each depending
on volume, filtering, quality, source, and any due-diligence performed prior to
the sale. Just one example is that of a payday loan lead generation entity
selling 50,000 payday advance applications per month at an average of $9.00
each. And the buyer claims to be funding 40% of these leads! We estimate less
than 10% of the payday loan web sites on the Internet today actually fund payday
advances! It is extremely easy for an entrepreneur to simply build a web
site(s), become an affiliate at http://www.cj.com to immediately begin selling
payday loan leads to advertisers. Additionally, one can set up a Google AdSense
account and earn approximately 30% to 50% of the income Google receives for each
click (currently $7.02 per click for position #1). Last month 294,000 searches
were performed at Google for the term "payday loan." Of course, this count does
not include all the other permutations for "payday loan" such as "payday
advance", "cash advance" "payday loan cash advance", "no teletrack payday loan",
and many, many more. Nor does this include searches performed at other search
engines such as Yahoo, AOL, Earthlink, MSN, etc. Our research yielded more than
1,000,000 searches last month for the term "payday loan"! * Vendors. There is no
limit to the various products and services one can offer to payday loan
operators and consumers of cash advances. Creativity is the key to developing
continuing revenue in our industry. Payday loan operators need creative
solutions for meeting compliance issues, creating complementary products,
advertising and marketing, collections, solidifying relationships with payday
loan consumers, customer identification, customer employment validation, bank
account and ACH verifications, security, insurance, store layout, web site and
software integration including http://www.Teletrack.com and
http://www.CheckDataSystems.com. * Investors. Astute individuals and
organizations with a desire to put money to work at favorable interest rates do
exist. We receive inquiries from them daily. Those deals involving no equity
typically earn returns of 2% to 5% interest paid monthly. The key for both the
payday loan operator in need of funds to meet demand and potential investors is
to research and understand the payday loan product thoroughly, develop specific
criteria for the investment or use of the funds, and a complete assessment of
the ability of both parties to work together. Finally, all agreements must be
put in writing. * Education. Opportunities for helping payday loan operators to
increase revenues and meet compliance and legislative issues abound. Again,
topics covering marketing, advertising, collections, compliance, accounting,
insurance, fraud, investing, debt servicing, complementary products and
services, customer relations, legislation ( http://www.PaydayLoanLegislation.com
) are just a few of the subjects payday advance operators are in need of. *
Franchising. Entrepreneurs are clamoring for information regarding how to get
started in the payday advance industry. Independents desire a strong brand and
well-organized operations offering terrific and timely support. Turnkey payday
advance models will yield the greatest monetary success. * Trade Organizations
& Magazines. It is shocking to realize how many existing and prospective
payday advance operators, vendors and suppliers are unaware we have trade
organizations and magazines. Visit and support http://www.Fisca.org and
http://www.CFSA.net. And, do not forget our trade magazine, Cheklist(sic)
Magazine at 212-807-0148. Cheklist Magazine maintains a list of state payday
loan and check cashing associations. The bottom line is this: entrepreneurs,
training organizations, vendors, suppliers, educators, consultants, and more all
have an opportunity to earn substantial income and recurring revenue streams by
participating in the payday loan industry. Success will come with proper
research, a good plan put into action, follow up and adjustments in combination
with integrity and honesty.
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